Posted by: Randolph Hollingsworth | December 3, 2013

JVWR article from psychology research on UKSL island

This just in about the scholarly work being conducted in the psychology research building on the UK Second Life island.

Beth Kraemer

Beth Kraemer

Check out the article in the Journal of Virtual Worlds Research (April 2013) by the intrepid Beth Kraemer of the UK Libraries who led in the development of the UKSL island, and her husband, Phil who is a psychology professor of UGE Chellgren Center fame. Other co-authors are Rebecca Rayburn-Reeves, a member of the Comparative Cognition Laboratory; and, two graduate students, Jennifer Wu, PSY 395 research assistant in the UK Psychology Department; and, Sara Wilson.

Register to log in for free and download the article:

Dr. Philipp J. Kraemer

Phil Kraemer

Do As We Do, Not As You Think: The Effect of Group Influence on Individual Choices in a Virtual Environment

 Abstract
Second Life (SL) is a virtual world application that enables users to create virtual representations of themselves and interact with other users. SL is increasingly being used to study important psychological questions. The current project sought to replicate within SL Asch’s (1951) classic finding of group influence, in which participants often respond in accordance with choices expressed by other members of a group, regardless of the accuracy of those choices. Participants were given a series of perceptual judgment trials, in which they chose one of three stimulus alternatives that matched the length of a target stimulus. Participants were tested either alone or with three other confederate avatars whose choices were predetermined by the experimenter. On two of the trials, confederate avatars unanimously chose incorrectly before the actual participant made their choice. Results showed that on these trials participants were significantly more likely to choose in accord with the confederate’s choices, relative to participants tested as single avatars. The results generally support earlier research on group influence and extend these findings to a virtual world environment.
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